Who doesn’t love Helvetica? I know I do! Today I received my first tattoo. I wanted to get something that would never go out of style, so I went ahead and got ‘Helvetica’ tattooed on the back of my arm just above my elbow. To be more specific, Helvetica Medium.

A lot of people who don’t know much about typography and graphic design keep asking me what Helvetica is and the importance of it. My response is something like this:

‘Helvetica modernized type as we know it today. It sends a message to people in a very noncontroversial way. You can’t judge Helvetica. Helvetica can say it all. It can say ‘I love you, I hate you, Will you marry me?’ in a way that communicates effectively and always looks good. Helvetica makes life simple.’

Helvetica Trailer

How do you show your love for Helvetica?