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45 logos that utilize negative space effectively

Posted by Antonea Nabors on May 7, 2009

Logos that utilize negative space effectively are always exciting and inspiring to look at. I really enjoy spotting elements created within negative space alone. Negative space is very important to any composition because it creates balance. It takes a designer’s very keen eye to be able to balance positive and negative space in any composition, and that is why it is a true talent when a designer is able to utilize that negative space to convey a message.

Here are 45 logos that I believe utilize negative space effectively:

16 Comments

On May 7, 2009 at 11:35 am Mike Oliver wrote:

Awesome list, cafe melody is a favorite of mine, I saw it on logopond. It was only last year after my friend mentioned it that I saw the arrow in the Fedex logo….pretty clever.
On May 7, 2009 at 2:51 pm Jeff Fisher LogoMotives wrote:

Thanks for including my Neighborhood Service Center logo in your collection.
On May 7, 2009 at 7:31 pm Rob Russo wrote:

My favorites include elefont and FIDO. I must have a thing for animals!?
On May 8, 2009 at 5:01 am Lucinda - eightyone design wrote:

Nice selection! Not sure I can choose a favourite!
On May 8, 2009 at 7:00 am Justin wrote:

Every one amazing, unbelievable inspiration…
On May 8, 2009 at 7:44 am Antonea Nabors wrote:

@Mike, I was only aware of the FedEx logo from college. We had a little briefing on it. You would be surprised how many people don’t notice it. Actually, you would be surprised how many people don’t notice it after you physically point it out to them!

@Jeff, Of course! I love the Neighborhood Service Center Logo and the rest of your work.

@Rob, I enjoy the animal ones as well. Personally, I feel they are the hardest ones to incorporate negative space elements into and have them be instantaneously noticeable.

@Lucinda, @Justin, I had the hardest time picking which once to display in this post. There are so many amazing and inspirational logos out there. It was fun to look through them all though.
On May 11, 2009 at 12:01 am Web Design Quote wrote:

Awesome List of logs my favorites include elefont and catch5.
Keep up the good work.
On May 11, 2009 at 12:33 am divyasharad wrote:

Wonderful Showcase.
On June 1, 2009 at 2:49 am honour chick wrote:

wow… very creative. all very nice logos
On November 10, 2009 at 5:15 pm David Pache wrote:

Thank you for featuring my work in the collection.