You’re your own worst critic. I think we have all heard this one, and it has never been anymore true. Designing for yourself may bring on some of the hardest projects you will face during your life as a professional designer. If you’re good enough to design for others, you’re good enough to design for yourself!

I thought I’d address four  points that will help you when creating your own personal brand or rebrand.

Don’t take advantage of your own skill set and talent

One of the biggest problems when designing for yourself is taking advantage of your own skill set and talent. Our personal brand is our public image and we want it to attract potential clients, but there comes a time in the design process where we just need stop and reflect on what we are capable of and how we want to market ourselves. If you are a designer off all trades, but you choose to focus on developing CSS websites, don’t go above and beyond by designing your site in Flash just because it’s cool and interactive.  A designer should offer themselves what they are willing to offer to their clients.

Don’t compare yourself to other designers

This is a hard one to abide by but it is important to realize all designers are different. All designers have a different forte and different strengths. It is always nice to browse online design showcases to spark inspiration, but when you’re rebranding yourself it is hard to look at design showcases and not think “wow, that logo is better than mine.” When you start to compare your work to another designers work it can really damage your creativity. Remember, you are designing for yourself, you are not designing for a competition. There is meaning behind a brand, and another designers brand is not better than yours, it is only different.

Design for yourself as you would a client

Sometimes it is hard to be your own boss. If you only offer your clients 3 design templates to choose from and a limited amount of design revisions, do the same for yourself. When you allow yourself to scrap your designs and start over you will start to ruin your initial vision. Take yourself back to high school testing and remember your first answer is probably the right one. This means your initial designs are most likely your best ones because you have gone into them with a virgin mind. As soon as you start critiquing and questioning your designs is the moment you start destroying them.

Why you should rebrand?

You should never rebrand just because you are tired of looking at the same website or the same logo. I do think it is important to refresh your presence yearly just to keep things moving, but sometimes a rebrand is a bad decision. We can all take a lesson from the 2009 Tropicana rebrand. Before rebranding you must take a look at your statistics and reassess why you feel the need to rebrand and decide whether a rebrand or just an update is the correct solution.

If your clientele is slipping and your website is getting fewer hits it just may be time to rebrand yourself to let people know your’re still alive and you are back stronger than ever. If you still have a strong clientele, but you seem to be getting more web clients than print, reassess your strategy and make an effort to change certain things to enforce this boom in web clients. Make it easier for potential clients to approach you about the possibility of a new website they have in mind and showcase more of your web design and development in your portfolio.

Designing for yourself is difficult, but it doesn’t always have to be. Always keep in mind that we do what we do because we love it. Designing for yourself should be a fun and relaxed experience, don’t make it more difficult than it needs to be.

What is your iPhone wallpaper?

2010 has arrived and I haven’t really had any deep thoughts about any goals or aspirations for the new year. I do not even feel obligated to reflect on 2009 at all. I am really excited to look to the future and I am looking forward to a new year. I have never made a serious new year’s resolution in the past, but with a new decade I figure it is time to put an end to that.


Professional goals for 2010:

1. Find a studio/ firm that I am able to grow with professionally and creatively. I have been freelancing pretty avidly for the past year now and I think it is about time for me to find a company with friendly Creatives so I have the opportunity to learn and grow with others. I can honestly admit that I have never had an in-house job that I enjoyed. I blame myself mostly for just jumping at any job I was offered so that I was able to earn a dollar. This year I promise myself that I will not take up a job just because it is a source of income, but because it is a place where I can see myself succeeding.
2. No more Mrs. Nice Girl. This year I will not let any current/future clients of mine take advantage of my kindness. By this I mean no more chasing payments. When I first started freelancing my biggest mistake was being too nice and working on other peoples time and not my own. 2010 will be my year to completely dig myself out of the hole of mistakes I fell into when I began freelancing full-time a year ago. You learn from your mistakes.
3. I’d like to think of myself as a pretty organized person, but I can never be too organized. I will take the opportunity this new year has brought by reorganizing/updating all of my contracts, proposals, and billing/payment system.
4. Start making schedules. I have never made a schedule in my life. Sure, I do what needs to be done when it needs to be done and on time, but I’d like to take that mentality and one-up it. By scheduling my days I hope to gain more personal time and lose some of the stress that comes with the spontaneous life a freelancer leads.

Personal goals for 2010:

1. Fitness. Since I have been overseas I have fell out of the swing of every day life back in Florida. So, I plan on taking advantage of the beautiful Pacific Ocean and swim at least 4 days a week and if I am not swimming I will be running (which I hate by the way).
2. Health. Many of us go on random health kicks, and I am one of those people. This year I plan on cutting certain things like soda out of my diet, and putting more fruits and vegetables in their place.
3. Put myself into forced uncomfortable situations. Traveling has really opened my eyes and has taken me out of my comfort zone. This year I plan on purposely taking myself outside of my own personal comfort zone in hopes of meeting new people and experiencing things I couldn’t picture myself doing.
4. This is an important one for me. I plan on saving a certain amount of money each week and putting it aside to travel. Being in Australia is my first experience with being overseas. I think it is important for my well-being to get out and see as much of the world as possible why I still young and in good health.

What are some of your professional and personal resolutions and plans for the new decade?

Sydney Harbour Bridge, New Years Eve. (Taken by my iPhone)

This past week I have made the switch from PC to Mac. It was only a matter of time before it happened. I already have an iPhone and an iPod, so 17-inch Macbook Pro was next on the list, right? Right! My decision to switch from PC to Mac was purely based on simplifying my life. One piece of technology that is capable of fitting and organizing my career and my personal life on the go.

I was very excited to get my new notebook, so I tweeted about. After sending out the tweet I was asked if I preferred Mac over PC, especially for web design by @loveforweb. My answer in less than 140 characters was:

“When it comes to design it is purely preference and comfort. Macs don’t make you a better designer. Skill does!”

I would now like to elaborate on that statement in more than just 140 characters. Being a designer is not about what you use to create your work, it is about how you create your work. It is about the knowledge and meaning behind your projects, and the steps you’ve taken to get there. If you are a great designer you can design equally beautiful art on a PC or on a Mac.

So, does it really matter if you are designing on a Mac or a PC? I would say it matters to a certain extent. It matters when it comes to your comfort and what you are familiar with. It matters personally, but it does not matter when it comes to your work. Designing on a Mac does not make your work better. The only thing that can make your designs better is years of experience, knowledge, and a love and passion for what you do.

I think it is important for designers who are just starting off to know that you do not need to purchase expensive accessories in hopes that they will make you a better designer. Simplify your life by only keeping necessities in it.

Here is the temporary setup. I say temporary because as many of you may know, I am currently overseas. So, this is what I will be working with for the next 6 months. A very large setup for such a tiny desk I bought and built from Ikea.