Comments on: 13 examples of new retro and vintage packaging

By: Grace C

Grace C — Wed, 17 Feb 2010 11:25:46 +0000

Great post! I too, love the vintage look that some products are promoting right now. However, my one issue with it would be that I think they could have done a few of them a little better. Like the Lucky Charms. I feel that they should have taken out the swirl marshmallows and put back in the original ones, as the swirls are fairly recent. At least when Pepsi did it, they replaced their sweetener with real sugar like they used to have. Although drinking it out of a can with a pop top kind of takes away from the whole vintage feel as well.

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VelvetAnt gets a facelift and turns 1! | VelvetAnt.net — Mon, 01 Feb 2010 12:03:37 +0000

[...] 13 examples of new retro and vintage packaging [...]

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blogmarks for 2009-07-28 at nyc.locationscout.us — Tue, 28 Jul 2009 05:06:50 +0000

[...] 13 examples of new retro and vintage packaging | VelvetAnt.net [...]

By: Hernan Valencia

Hernan Valencia — Tue, 23 Jun 2009 23:44:04 +0000

A great site with lots of Retro looking design: Ethan Davis’ Grain Edit (grainedit.com)and their photostream: (http://www.flickr.com/photos/grainspace/)

By: damion

damion — Mon, 15 Jun 2009 23:18:23 +0000

Cool links, cool pics

By: Rochelle

Rochelle — Mon, 15 Jun 2009 17:27:58 +0000

Thanks for posting. I have really been enjoying the vintage labeling of products lately. I had never seen the Oreos and Ritz. Those are great. There’s such strength in simplicity.

By: Shannon Farrell

Shannon Farrell — Mon, 15 Jun 2009 17:13:08 +0000

Yeah true they do. Those are definitely my favorite too though. They show how much of an impact simplicity can have. You don’t always need to fill up the entire thing with images and designs.

By: David Airey

David Airey — Mon, 15 Jun 2009 16:40:31 +0000

I’m not actually sure what the mascot’s called. Probably Paddy, or something equally inventive, like Lucky.

See those leprechauns though? Always after me lucky charms!

By: Antonea Nabors

Antonea Nabors — Mon, 15 Jun 2009 16:33:09 +0000

David: It seems like you are getting in touch with your roots a little bit there. Haha. Is that the name of the Lucky Charms mascot, Paddy? I never knew that!

Shannon: the Ritz and Oreo packaging is my favorite of the bunch! I think they should keep it! Then again, Oreo kind of changes their packaging often and seasonal.

Michael: The Count Chocula, FrenkenBerry, and BooBerry aren’t necessarily vintage, but they are retro. In the 60′s and 70′s a huge trend with cereal packaging was using the cereal’s mascot huge on their boxes. Seems like target always likes to one-up Wal-Mart by running limited edition products only available at Target. haha

By: Michael Laborde

Michael Laborde — Mon, 15 Jun 2009 16:26:27 +0000

Nice stuff. I have actually seen most of these and for me, its nice to see these implemented in a store. Funny enough, it seems Target is really on board with this, as I have seen the cereal, soda, oreos, and ritz all there. There are also a lot of candybars going this route which look great.

However, I am not sure the Count Chocula, FrankenBerry, or BooBerry are vintage packaging. Could be wrong, but I remember the old packaging and it didn’t look like that. They should also bring back Yummy Mummy and Fruit Brute.